Goodwill - Tenant Overview


January 26, 2024


Tenant Description

Goodwill Industries, founded in 1902 by Reverend Edgar J. Helms in Boston, has grown into a globally recognized nonprofit organization. Renowned for its thrift stores and donation centers, Goodwill operates thousands of locations across North America and beyond. This extensive network not only highlights Goodwill’s retail footprint but also its commitment to its mission of enhancing the dignity and quality of life for individuals and families.

Goodwill’s unique model combines retail operations with a social mission. The sale of donated items in its stores funds job training and placement services for people with disabilities and other barriers to employment. This approach not only provides value to shoppers through affordable goods but also creates a positive social impact, distinguishing Goodwill in the retail and nonprofit sectors.

Innovation is integral to Goodwill’s strategy. The organization has embraced technology, most notably through its online auction platform,, expanding its reach to a broader audience. This digital expansion complements Goodwill’s physical stores, enhancing its revenue streams and ability to fund its mission-oriented programs.

Goodwill stores are strategically located to maximize donations and shopping convenience. The organization often chooses accessible, community-centric locations, ensuring visibility and ease of access for donors and shoppers alike, which is crucial for its operational model.

Financially, Goodwill demonstrates a sustainable business model through its retail operations and philanthropic endeavors. The organization's stability and strong community presence make it a unique and valuable tenant in the commercial real estate market. Goodwill’s blend of retail and social enterprise offers landlords and investors the opportunity to partner with a brand that has a meaningful impact on communities.

Average Asking Cap Rate


3 mo avg (120 properties)

Typical Investment/Lease

Average Sale Price




$/Square Foot

$240 - $400

Building SF

10,000 - 24,000

Approx. Store Count


Lease Term

15 Years


5% Every 5 Years

Stock Symbol


Credit Quality



Average Asking Cap Rate Trend





Reflect only properties with long-term lease.

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